Mission & Approach


To empower donors and support local solutions to human trafficking, family care, and community strengthening that promote accountability and best practice approaches.


How We Are Different

Whereas mainstream non-profit funding models report in broad and vague categories such as  administration, fundraising, and program, Direct Good is fueled by reports from individuals working within their own context. While traditional approaches use a significant proportion of funds for overhead and fundraising costs, Direct Good ensures that 100% of received contributions are used for direct program expenses. 90% of the funds received by Direct Good go directly to projects while 10% facilitates verification, certification, and best practice training to local organizations. Instead of just passing on contributions to the poor, Direct Good targets problem solvers and local heroes from disadvantaged communities and promotes accountability by verifying their approaches.




What We Believe:

1. The best solutions are locally imagined and asset based.

2. Giving directly to community based efforts is more efficient and provides a higher level of donor clarity and project accountability.

3. The power to prioritize and creatively address community needs should be given to the most immediate contributors.

4. Best practice agencies should serve local approaches to maximize outcomes.

What We Do:

1. Invite community based groups to post their projects on our site in three categories:

* Family and community strengthening.

* Alternative family care for children who have lost biological and extended family support.

* Prevention, intervention, shelter, and restoration for young girls and ladies at risk of trafficking and systematic abuse.

2. Project verification and promotion through our crowd funding platform.

3. Process contributions directly to projects… bypass administrative, fundraising, and overhead costs.


A New Kind of Cash Transfer

We are necessarily conditional and exclusive. We believe that giving money to individuals is an important strategy for development, but it is more effective when we know these individuals are doing positive work in their communities. So much criticism around traditional cash transfer programs stems from funds not being used correctly. Direct Good solves this by verifying that projects are legitimate, effective, and financially sustainable.


Development Redefined

We recognize that development is never effective when solutions are coming from the outside. Local knowledge and resources will always be more sustainable in the long-run, so that’s why Direct Good supports individuals and groups who are making a difference in their own communities. So why are we more effective than traditional non-profits?

Source of Knowledge

In one rural area of Nepal, girls were previously subject to shame and punishment in their schools when their teachers called them to the front of their classrooms and placed their hands in the pockets of their school uniforms, right above the chest. A group of students gathered together and asked, how do we solve this problem? They created a petition to remove the pockets from school uniforms, and talked to students from their school about why it was a problem. The petition was successful, and today there are no pockets on the uniforms.

If we had created some broad development strategy, however, to combat abuse against girls in this region, the solution would have been more expensive and less effective. These children knew exactly what the problem was and how to solve it. So much of why “development” has failed is because most of the solutions that have been created for communities around the world originated apart from the people who were receiving that aid. There is a growing trend today around “listening to the poor”, but there is still a degree of separation when a foreigner creates and guides those solutions, however much they had listened to and interacted with the poor in a particular community. We should not only listen, but also transfer the ownership of creating, building, and operating development solutions. In this way, solutions are both locally imagined and sustained on a local level.

Asset Based

So what does it mean that these solutions are sustained locally? Individuals within their own communities are better equipped to both recognize their needs and understand the assets and resources owned by that community. Instead of focusing on needs-based development, where solutions are created just by focusing on the needs of a community, Direct Good promotes asset-based development where we first determine the assets of a community, and then support individuals and groups in mobilizing those resources. This could be something as simple as picking up a piece of paper and a pencil, and walking around to fellow students asking if they think abuse against girls in their school should end.


Financial Information

Direct Good Funds: 90% of all funds received go directly to projects, while 7.5% is used for the certification, verification, and training processes that ensure Direct Good projects are legitimate, financially sustainable, and effective. We want to ensure that donations are given to projects that make a significant impact and show promise of long-term success. 2.5% is used for bank fees and processing financial transactions to projects.
Organization Financials: On the left is a summary of financials for Global Family, our parent organization. You can read more about Global Family in the Certification page, at their website, or on GuideStar. You can also download our most recent Form 990’s for 2012, 2013 and 2014. Tax ID (GFCN): 20-8346599

 Gold Seal

Board of Directors

United States
Terry Hearron (Chairman) Advanced Distribution
Greg Heyart (Secretary) Advanced Spinal Health
Doug Pierce (Treasurer) Pierce Accountancy Corp.
Don Kuhns Andreini & Company
Dan Panero Varner Bros. Inc.
Tom McIntosh LeBeau-Thelen
Fiore Londino Pareto Consulting
Steve Yeary Family Community Fellowship
Dr. Dean Haddock Community Counseling & Psychological Services
John Cameron Keller Construction
Don Robinson Heidelberg Canada Graphic Equipment Ltd
Vic Kozak
Ken Upton Ontario Provincial Police
Jim Lantz Keller Construction